Saudi football supporters during a match
Saudi Arabia
Egyptian football supporters celebrating together
Egypt
North African football supporters creating a stadium atmosphere
North Africa

Football • Fans • Media • Data • Technology

We live football.We build for those who do too.

Media Pan Arab builds football platforms, data products and digital experiences designed around the passion, behaviour and culture of Arab football fans — from Saudi Arabia and Egypt to Morocco and the wider Middle East and North Africa.

Regional football intelligence
FansMediaDataAITechnology

Our philosophy

It starts with the fan.

Football fans do not simply consume content. They follow, watch, debate, predict, celebrate, share — and come back every day. We build around those behaviours.

Does this make the football experience better for the fan? If it does, we build it.

01FOLLOW
02WATCH
03KNOW
04DEBATE
05PREDICT
06SHARE
07CELEBRATE

Our football network

One passion. Three distinct football cultures.

Explore platforms

Football may be universal, but fans are not. Every market has its own clubs, rivalries, conversations and rituals — so we build local platforms for local fans.

OUR COMMITMENTWe do not copy one football product across three markets.
01LOCAL BEFORE GENERIC

Start with the clubs, rivalries, language and rituals that make each market different.

02USEFUL EVERY DAY

Give fans a reason to return before, during and after the match.

03ONE CONNECTED EXPERIENCE

Let content, data, interaction and product work together instead of competing for attention.

04BUILT WITH THE AUDIENCE

Learn from real behaviour and keep improving the experience around what fans value.

Different markets. Different football cultures. One technology ecosystem.

Our reach

Built around real football communities.

Our platforms give Media Pan Arab something technology alone cannot create: a direct relationship with football fans.

150M+Monthly social reach
1.4BVideo views
145+Competitions covered
25K+Teams in the data universe
50K+Football data points monthly

Data & AI with a clear purpose

Make football products more useful for the fan.

In simple terms: we use match data and audience behaviour to understand what is happening, what matters to the fan and how the product should respond.

01

UNDERSTAND THE MATCH

Turn live football events into structured information that products can use.

02

UNDERSTAND THE FAN

Learn from what audiences follow, watch and interact with—across different football cultures.

03

IMPROVE THE EXPERIENCE

Use data and AI to make content, alerts and digital products more useful and relevant.

Football Data Group

The data behind the game.

Live football data, APIs and complete match products for publishers, broadcasters and digital platforms across the region.

Real-time APIsWebSocket deliveryReady-made widgets
Explore Football Data Group
Football Data GroupMatch Centre

Live data preview

Regional leagueMatchday 24
Fictional Riyadh football club crestRiyadh FCRiyadh
Second half2 : 1Live
Fictional Jeddah football club crestJeddah FCJeddah

GoalHome team · No. 9

2–1

SubstitutionAway team · two players changed

1–1
Live statisticsHome / Away

54%Possession46%

12Shots8

6On target3

API feedWebSocketWidget readyIllustrative product preview

MPA Fan Engagement Engine

Football data that makes fans participate.

Predictions, notifications, newsletters, AI-generated quizzes, fan polls and one connected points-and-rewards layer.

Explore Fan Engagement
01PREDICTIONS02SMART NOTIFICATIONS03NEWSLETTERS04AI QUIZZES05FAN POLLS06POINTS & REWARDS

MPA Moments

When the game creates a moment, we help brands become part of it.

Live football data can trigger a relevant brand response across MPA platforms, social media and DOOH— connecting the sponsor to the celebration while it still matters.

Live dataContextual creativeDigital + DOOHFan participation
Explore MPA Moments
Arab football supporters celebrating a decisive moment in a stadium
LIVE FOOTBALL MOMENT90+3'
DECISIVE GOAL2–1Live data recognises the moment.
CONTEXTUAL BRAND MOMENTCELEBRATE IT
WHILE IT'S LIVE.
The creative response joins the fan reaction—not the ad break.
MPA DIGITAL
LIVE • 90+3'GOAL2–1PREDICT THE FINAL SCORE
SOCIAL
THE MOMENTIS LIVE.JOIN THE REACTION
DOOH
90+3' • GOALCELEBRATE THE MOMENT.
FAN REACTIONPredict • Vote • Share
MEASUREMENTReach • Views • Interactions

One MPA ecosystem

One football engine. Three ways to create value.

Audience, media, data and technology work as one system. The business outcome changes according to who uses it.

Built in the region

Built for the region.

Founded in 2011, Media Pan Arab has built media platforms, technology products, data businesses and digital communities across the Middle East and North Africa. Today, football sits at the heart of our next chapter.

We do not want to simply cover the future of football media. We want to build it.

What comes next

Let's build what's next in football.

Reach football fans, build a digital product, access football data or create a new fan experience — let's build it together.

Talk to MPA